Built by a planner who knew there was a better way.

A decade of experience as an independent financial adviser.

Alex spent a decade working within the traditional financial advice model and for much of that time, saw first-hand how the industry’s fee structures and incentive models worked against the very clients they were meant to serve. 

In 2026, Alex became a Chartered Financial Planner joining an elite group that represents just 15% of financial advisers in the UK and launched Outplan Finance with a single conviction: that business owners deserve better access to expert, conflict-free financial planning at a price that makes sense.
Check Alex's Profile on Vouchedfor
Smiling man with short gray and brown hair and a trimmed beard, wearing a black quarter-zip sweater with Outplan Finance logo.
Let’s Talk

Qualifications

Personal Tax
& Trust Planning

Financial
Planning Process

Senior Management
& Supervision

Pension
Transfers

Retirement
Income Planning

Discretionary
Investment Management

Securities Advice
& Dealing

Financial Services,
Regulation & Ethics

Investment
Principles& Risk

Personal
Taxation

Pensions &
Retirement Planning

Financial
Protection

Financial
Planning Practice

Pensions
Update

The story behind the subscription

We built Outplan because your planning fee shouldn't grow with your portfolio. Your wealth grows. Your fee doesn't. Watch how it started and why it matters.

Man with short hair and beard sitting in a teal armchair, wearing a black Outplan Finance sweatshirt, speaking into a microphone during a video recording.

Everyone is pushing you
towards AI. We’re not.

Technology should support great advice. Not replace the person giving it.

A real person, every time
Every call, email, and meeting is with your dedicated Chartered Financial Planner, not a chatbot.
Advice that knows your context
We know your business, your family situation, and what keeps you up at night. That context is everything - and it’s something no algorithm can replicate.
Regulated, accountable, and on your side
Automated platforms carry no fiduciary responsibility for your outcome. A Chartered Financial Planner does — and is regulated by the FCA to act in your best interests, always.
Proactive, not reactive
Your planner reaches out to you — with timely, relevant input as your circumstances change. Not just when you log in and ask the right question.

Built for the right people.

Outplan Finance is a specialist service. It works best when there’s a genuine fit — and we’d rather be upfront about that from the start.

You own a business — sole trader, partnership, or limited company
You pay yourself through a limited company and want to do it more efficiently
You have surplus cash in your business and aren’t sure what to do with it
You want to reduce your tax burden — legally, clearly, and proactively
You want to plan seriously for retirement on your own terms
You are approaching a business sale or exit and need a clear strategy
You want a proactive planner who reaches out to you — not just someone to call in a crisis
You want ongoing financial planning, not a one-off transaction
You’re looking for a quick, one-off product recommendation
You want a free report or a complimentary review with no intention of acting
You’re looking for the cheapest option rather than the best outcome
You want to be sold a product rather than given a strategy
You have no investible assets or tax liabilities to plan around
You just want a one-off pension review with no ongoing relationship
You aren’t ready to commit to a proper financial planning process

One subscription.
Everything you need.

No tiers, no confusion, no compromise. One fixed monthly fee gives you a complete, proactive financial planning service.

WHAT'S INCLUDED
Full annual financial plan & strategy document
Bi-annual strategy meetings with your Chartered Financial Planner
Investments, pensions, tax, protection & succession planning
Full personalised regulated recommendations
Product set-up & ongoing management
Periodic check-ins with portfolio reviews
Regulated implementation support
Secure client portal

Trusted by the people who matter most.

4.9 on Vouchedfor

“I thought Alex was knowledgeable, professional and reliable. Very prompt attending meetings with us and his attitude was one of service, rather than sales.”

Mark R.
VouchedFor

“Alex gave me lots of ideas, there was no pressure and he sorted out what were the best options. He certainly helped me and left me feeling confident in the knowledge my money was safe.”

Sarah L.
VouchedFor

“Alex has fulfilled my expectations and beyond, being very responsive to my queries and explaining matters very clearly.”

James P.
VouchedFor

“Alex reviewed all our pensions patiently and diligently. Alex advised us to merge and move some but leave others to sit in existing funds. A truly nice person.”

Claire T.
VouchedFor

“I am now 65, retired and glad I spoke to Alex at an early stage. I have always found him to be friendly, helpful and supportive. I would definitely recommend his services.”

Robert H.
VouchedFor

“Alex is wonderful. Very quick to reply. Very helpful and kind.”

Emma W.
VouchedFor
Read all reviews on VouchedFor

Questions, answered.

Everything you need to know about Outplan Finance and how we work.
  • Who is behind Outplan Finance?

    Outplan Finance is founded and led by Alex Palmer, a Chartered Financial Planner with over 10 years of experience as an independent financial adviser. Alex holds the CII Level 6 Advanced Diploma, has 170+ verified client reviews on VouchedFor rated 4.9/5, and was named VouchedFor Top Rated in both 2025 and 2026.

  • Are your planners certified professionals?

    Yes. Alex Palmer holds Chartered Financial Planner status, the highest widely recognised professional qualification in financial planning, held by fewer than 15% of UK advisers. He has passed 15 CII examinations and maintains his status through annual renewal and a minimum of 35 hours of continuing professional development each year.

  • What makes Outplan different from a traditional financial adviser?

    Outplan Finance operates on a fixed monthly subscription with no upfront costs, no commissions, and no percentage-based charges that grow with your wealth. The service is built exclusively for business owners, with proactive, Chartered-level financial planning delivered entirely via video call, with no geographic restrictions.

  • How long has Outplan Finance been operating?

    Outplan Finance launched in 2026. Alex Palmer has operated as a directly authorised independent financial adviser for over a decade and brings his established expertise and client relationships to the firm.

  • Is Outplan Finance regulated?

    Yes. Outplan Finance is an appointed representative of Beesure Limited (FCA: 832417). Clients are categorised as Retail Clients, giving them the highest level of regulatory protection available, including access to the Financial Ombudsman Service and coverage under the Financial Services Compensation Scheme (FSCS).

  • Who regulates Outplan Finance?

    Outplan Finance is an appointed representative of Beesure Limited (FCA: 832417), which is authorised and regulated by the Financial Conduct Authority. You can verify this on the FCA Financial Services Register at register.fca.org.uk.

  • What category of client am I?

    All clients of Outplan Finance are categorised as Retail Clients, which affords the highest level of regulatory protection available under FCA rules.

  • How do I make a complaint?

    If you are unhappy with any aspect of the service, please contact us in writing in the first instance. We will acknowledge your complaint within five business days. If your complaint remains unresolved after eight weeks, you have the right to refer it to the Financial Ombudsman Service (FOS) free of charge.

  • What is the Financial Ombudsman Service?

    The Financial Ombudsman Service is a free, independent service that resolves disputes between consumers and financial services firms. More information is available at financial-ombudsman.org.uk.

  • What is the Financial Services Compensation Scheme (FSCS)?

    The FSCS is the UK's statutory compensation scheme for customers of authorised financial services firms. If a firm is unable to meet a valid claim, the FSCS may be able to compensate you, subject to eligibility limits. More information is available at fscs.org.uk.

  • How do you handle my personal data?

    Your personal data is processed in accordance with UK GDPR and the Data Protection Act 2018. Full details of how your data is collected, held, used, and deleted are set out in our Privacy Notice, provided at the point of engagement.

  • Do you receive any commission or third-party payments?

    No. Outplan Finance does not accept commissions or any payments from product providers or third parties. The only charge is the fixed monthly subscription fee paid directly by the client.

  • How do you assess whether the service is suitable for me?

    Before any advice is provided, a detailed fact find and attitude to risk assessment are completed. Every recommendation is supported by a written suitability report, reviewed and signed off by your adviser before issue.

  • What if I want to proceed with something my adviser has recommended against?

    If you wish to proceed with a course of action your adviser considers unsuitable, a written insistent client letter will be issued setting out the risks clearly. No unsuitable recommendation will be implemented without this process being followed and documented.

  • How do you support vulnerable clients?

    Outplan Finance identifies and supports clients in vulnerable circumstances in line with FCA Consumer Duty guidelines. Where vulnerability is identified, the service is adapted accordingly. No client is ever pressured to proceed, and where the subscription is no longer appropriate, the client is supported in finding an alternative.